At Hyphen our digital group represents a combination of digital and healthcare content expertise. We fuse the value and knowledge of healthcare marketing with digital innovation and technology. Mixing conventional approaches with an interactive aptitude, We bring new ways and opportunities to engage HCPs and patients in the new frontier of healthcare marketing and education. Our creative technology includes software development, Internet applications, and multimedia design, and offers fresh insights to meet the most diverse healthcare marketing challenges.
We take a holistic approach to integrating digital technology into our solutions; we incorporate digital and interactive technologies into every step of the strategy, planning, and development processes. We do this to ensure we’re meeting the ever-evolving needs and expectations of our users.
Regardless of the type of work we are doing, technology plays an integral role in our research and strategy phase.
Digital strategy and consulting
Comprehensive digital strategy development and implementation
Medical/scientific unmet needs digital analysis
Brand-focused digital audit
Competitive landscape digital analysis
Search engine optimization (SEO) insights
Advanced website and marketing analytics and metrics
Lexicoseonomic Analysis®
Lexicoseonomic Analysis is a process to determine the optimal words to use and own in scientific and promotional communications. This process involves an in-depth analysis of what words a target audience uses when searching for information relevant to a product or disease state.
Field force tools
Sales force training eLearning tools
Tablet PC–based eDetailing tools
Lunch and learn and dinner meeting interactive content
Congress activities
Interactive scientific congress posters
Interactive exhibit booth content
Symposium/congress online webcasts
KOL/Speaker activities
Speaker training webcasts
Faculty extranet/website
Key opinion leaders’ portal
Satellite and Internet promotional broadcasts
Green screen KOL videos
E-Journal Club programs
Patient and physician facing e-Learning activities
